Comments on: Will people pay for content? Wrong question http://www.talkablelikeable.com/will-people-pay-for-content-wrong-question/ Get famous, stay relevant Fri, 23 Dec 2011 15:54:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: James Smythe http://www.talkablelikeable.com/will-people-pay-for-content-wrong-question/comment-page-1/#comment-144 James Smythe Fri, 23 Oct 2009 08:25:58 +0000 http://www.talkablelikeable.com/?p=728#comment-144 spot on Carl. Trouble is, lots of second-rate market research companies are asking people the wrong question like this, and once it's hard data people start to see it as truth. spot on Carl. Trouble is, lots of second-rate market research companies are asking people the wrong question like this, and once it’s hard data people start to see it as truth.

]]> By: David http://www.talkablelikeable.com/will-people-pay-for-content-wrong-question/comment-page-1/#comment-142 David Wed, 21 Oct 2009 13:27:54 +0000 http://www.talkablelikeable.com/?p=728#comment-142 Is it also a question of - where will they pay for my brand? I'd buy National Geographic, I wouldn't pay to use their website but I might buy an application for my phone or possibly in the future buy a digital edition for an ebook. As your article you reference points out the touch points to buy content need to be specifically designed to make it as easy as possible or people wont bother. Users also gain ownership if they download an app. I don't think users feel so much ownership of content that they browse past or are 'allowed to access' and have no tangible relationship with. Is it also a question of – where will they pay for my brand?

I’d buy National Geographic, I wouldn’t pay to use their website but I might buy an application for my phone or possibly in the future buy a digital edition for an ebook.

As your article you reference points out the touch points to buy content need to be specifically designed to make it as easy as possible or people wont bother.

Users also gain ownership if they download an app. I don’t think users feel so much ownership of content that they browse past or are ‘allowed to access’ and have no tangible relationship with.

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