Watch this
Publicity for the Watchmen movie is in full swing. I enjoyed the spoof news wrap around Metro this morning, but even more the free sheet of blood-splattered smiley stickers I was handed at Charing X.
Simple, iconic and highly viral.
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Why ‘talkable likeable’?
Markets are conversations. To get famous or stay relevant in this participative era requires real-time brand management:
talkable
likeable
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check out daniel light on the making of a great movie widget http://www.daniellight.co.uk/the-end-is-nigh/ – proactivity and challenging the norm