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actors advertising adverts adwords agencies apple authenticity awesome beatboxing bike brand extensions branding btl calendar calendars capital radio cars celebrity clients cloud coke collaboration comparative competition contrary conversations disruption facebook getting noticed google Guinness humour ipad iphone microsoft music my links pr social steve jobs talkability tools TV twitter viral
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Why ‘talkable likeable’?
Markets are conversations. To get famous or stay relevant in this participative era requires real-time brand management:
talkable
likeable
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