The Guardian iPhone app – getting people to pay for content
I wrote a piece back in May saying that people would pay for content if it was made easy.
The Guardian have just launched their iPhone app – priced at £2.39. On first use it looks very slick and well thought through.
There’ll be plenty of people looking to see how this does, but to me it it feels like a far smarter option than paywalls.
Categories: likeability, monetisation
