Comments on: The early days of viral marketing – pure Genius http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/ Get famous, stay relevant Sun, 29 Aug 2010 07:23:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Rutger Hauer – The Man with the Guinness | talkable likeable http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-621 Rutger Hauer – The Man with the Guinness | talkable likeable Sat, 03 Jul 2010 21:35:01 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-621 [...] The campaign came to an end after seven years and 27 executions because the ads were no longer recruiting new drinkers. Everyone admired the ads, but they were no longer acquiring anyone new. People had either already joined the club, or decided it wasn’t for them. The next ad, was the much less cerebral, and equally loved, Anticipation. [...] [...] The campaign came to an end after seven years and 27 executions because the ads were no longer recruiting new drinkers. Everyone admired the ads, but they were no longer acquiring anyone new. People had either already joined the club, or decided it wasn’t for them. The next ad, was the much less cerebral, and equally loved, Anticipation. [...]

]]> By: alun howell http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-258 alun howell Mon, 18 Jan 2010 15:19:52 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-258 hi - i am the creative at ogilvy who's idea it was to make the ad a screensaver - it was a way to get people to visit the site "the local" which i stil have my first draft presentation for - i had previously done the interactive "pull a pint ad" which ran on netscape and on creative reviews cd rom - i have a copy of a tv interview done in the agency and of me on EBN talking about should there be ads on a computer and i think this was the first time an ad was talked about as a virus - certainly in a few text books it is regarded as the first viral marketing campaign- how things have changed eh will try to put some copies of stuff on u tube hi – i am the creative at ogilvy who’s idea it was to make the ad a screensaver – it was a way to get people to visit the site “the local” which i stil have my first draft presentation for – i had previously done the interactive “pull a pint ad” which ran on netscape and on creative reviews cd rom –
i have a copy of a tv interview done in the agency and of me on EBN talking about should there be ads on a computer and i think this was the first time an ad was talked about as a virus – certainly in a few text books it is regarded as the first viral marketing campaign- how things have changed eh
will try to put some copies of stuff on u tube

]]> By: Leo Sen http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-35 Leo Sen Thu, 04 Jun 2009 13:39:52 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-35 Takes me back to mamboing around the office at my first job, I didn't last long! Screen captured for posterity - http://www.youtube.com/watch?v=qBcdAOw9V-k (The audio and video are horribly out of sync!) Takes me back to mamboing around the office at my first job, I didn’t last long!

Screen captured for posterity – http://www.youtube.com/watch?v=qBcdAOw9V-k

(The audio and video are horribly out of sync!)

]]>