Comments on: The early days of viral marketing – pure Genius http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/ Get famous, stay relevant Fri, 23 Dec 2011 15:54:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tyler Moorehead http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-5900 Tyler Moorehead Thu, 08 Sep 2011 06:46:28 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-5900 <a href="#comment-4454" rel="nofollow">@marcus austin </a> Agree with Marcus I remember pitching it to Mindshare and FYI rage did get paid, albeit very late. I still have the cheeky comp slip from Mindshare which said 'Don't spend it all in one place' @marcus austin
Agree with Marcus I remember pitching it to Mindshare and FYI rage did get paid, albeit very late. I still have the cheeky comp slip from Mindshare which said ‘Don’t spend it all in one place’

]]> By: carl http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-4616 carl Mon, 27 Jun 2011 21:03:30 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-4616 Hi Marcus Thanks for the comment. I remember NoHo Digital. I'm sure that there was a version of the ad that ran with www.itl.net/guinness on it. In the edit, the URL was unveiled one character at a time, typewriter style as if Joe McKinney was tapping it out with his hands. It wasn't on every ad every time, but certainly in a later burst. Cheers Hi Marcus

Thanks for the comment. I remember NoHo Digital.

I’m sure that there was a version of the ad that ran with http://www.itl.net/guinness on it. In the edit, the URL was unveiled one character at a time, typewriter style as if Joe McKinney was tapping it out with his hands. It wasn’t on every ad every time, but certainly in a later burst.

Cheers

]]> By: marcus austin http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-4454 marcus austin Tue, 21 Jun 2011 23:12:39 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-4454 The screensaver ad was created by NoHo Digital for rage magazine from an idea cooked up between me, Saul Klein and Tyler Moorehead. As far as I remember the screensaver part of it was my idea. Saul wanted to do something different for rage as we were a pdf mag that ran interactive ads and Saul wanted to do something that wasn't just a banner. I suggested a screensaver and Tyler got her mate Tim Carrigan at NoHo to do the work for O&M - NoHo was subsequently bought by Noho. We ran the screensaver as an exclusive on rage and it was followed by downloads on Future Publishings Futurenet site. We had a lot of downloads of the screensaver - despite the 1.4Mb - and it certainly went viral. It was everywhere you went, which to this day still hacks me off as we never got paid for the ads we ran. Hope this helps put a little bit more meat on the story. re advert with a URL? I don't think it was the youtube version doesn't have a URL http://www.youtube.com/watch?v=3MuEtGPXLPI - I remember the advert and the stupid URL but I don't remember the URL appearing on the TV ad. I have a feeling the first was the Levis Babylon Zoo Spaceman advert - also 1995 - with a web site produced by Lateral. But the versions of that I've found also don't seem to have a URL. Marcus Austin The screensaver ad was created by NoHo Digital for rage magazine from an idea cooked up between me, Saul Klein and Tyler Moorehead. As far as I remember the screensaver part of it was my idea. Saul wanted to do something different for rage as we were a pdf mag that ran interactive ads and Saul wanted to do something that wasn’t just a banner. I suggested a screensaver and Tyler got her mate Tim Carrigan at NoHo to do the work for O&M – NoHo was subsequently bought by Noho. We ran the screensaver as an exclusive on rage and it was followed by downloads on Future Publishings Futurenet site. We had a lot of downloads of the screensaver – despite the 1.4Mb – and it certainly went viral. It was everywhere you went, which to this day still hacks me off as we never got paid for the ads we ran.

Hope this helps put a little bit more meat on the story.

re advert with a URL? I don’t think it was the youtube version doesn’t have a URL http://www.youtube.com/watch?v=3MuEtGPXLPI – I remember the advert and the stupid URL but I don’t remember the URL appearing on the TV ad. I have a feeling the first was the Levis Babylon Zoo Spaceman advert – also 1995 – with a web site produced by Lateral. But the versions of that I’ve found also don’t seem to have a URL.

Marcus Austin

]]> By: carl http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-3824 carl Fri, 20 May 2011 16:19:45 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-3824 Possibly Grolsch did something around the same time, but my memory is a little hazy. And presumably someone like compuserve or AOL or BT must have been in the game too? But Guinness definitely catapulted things.<a href="#comment-3822" rel="nofollow">@Al Cox </a> Possibly Grolsch did something around the same time, but my memory is a little hazy. And presumably someone like compuserve or AOL or BT must have been in the game too? But Guinness definitely catapulted things.@Al Cox

]]> By: carl http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-3823 carl Fri, 20 May 2011 16:18:13 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-3823 It was certainly one of the very first. <a href="#comment-3822" rel="nofollow">@Al Cox </a> It was certainly one of the very first. @Al Cox

]]> By: Al Cox http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-3822 Al Cox Fri, 20 May 2011 16:07:23 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-3822 Hi there, Great stuff. So was this the UK's first TV Ad to run with a URL ... I'm trying to track this down! Best, Al cox Hi there,

Great stuff. So was this the UK’s first TV Ad to run with a URL … I’m trying to track this down!

Best, Al cox

]]> By: Rutger Hauer – The Man with the Guinness | talkable likeable http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-621 Rutger Hauer – The Man with the Guinness | talkable likeable Sat, 03 Jul 2010 21:35:01 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-621 [...] The campaign came to an end after seven years and 27 executions because the ads were no longer recruiting new drinkers. Everyone admired the ads, but they were no longer acquiring anyone new. People had either already joined the club, or decided it wasn’t for them. The next ad, was the much less cerebral, and equally loved, Anticipation. [...] [...] The campaign came to an end after seven years and 27 executions because the ads were no longer recruiting new drinkers. Everyone admired the ads, but they were no longer acquiring anyone new. People had either already joined the club, or decided it wasn’t for them. The next ad, was the much less cerebral, and equally loved, Anticipation. [...]

]]> By: alun howell http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-258 alun howell Mon, 18 Jan 2010 15:19:52 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-258 hi - i am the creative at ogilvy who's idea it was to make the ad a screensaver - it was a way to get people to visit the site "the local" which i stil have my first draft presentation for - i had previously done the interactive "pull a pint ad" which ran on netscape and on creative reviews cd rom - i have a copy of a tv interview done in the agency and of me on EBN talking about should there be ads on a computer and i think this was the first time an ad was talked about as a virus - certainly in a few text books it is regarded as the first viral marketing campaign- how things have changed eh will try to put some copies of stuff on u tube hi – i am the creative at ogilvy who’s idea it was to make the ad a screensaver – it was a way to get people to visit the site “the local” which i stil have my first draft presentation for – i had previously done the interactive “pull a pint ad” which ran on netscape and on creative reviews cd rom –
i have a copy of a tv interview done in the agency and of me on EBN talking about should there be ads on a computer and i think this was the first time an ad was talked about as a virus – certainly in a few text books it is regarded as the first viral marketing campaign- how things have changed eh
will try to put some copies of stuff on u tube

]]> By: Leo Sen http://www.talkablelikeable.com/the-early-days-of-viral-marketing-pure-genius/comment-page-1/#comment-35 Leo Sen Thu, 04 Jun 2009 13:39:52 +0000 http://www.contrarymarketing.com/blog/?p=471#comment-35 Takes me back to mamboing around the office at my first job, I didn't last long! Screen captured for posterity - http://www.youtube.com/watch?v=qBcdAOw9V-k (The audio and video are horribly out of sync!) Takes me back to mamboing around the office at my first job, I didn’t last long!

Screen captured for posterity – http://www.youtube.com/watch?v=qBcdAOw9V-k

(The audio and video are horribly out of sync!)

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