talkable likeable

Miso is kinda like Foursquare for TV – you check-in to programmes you’re watching.

It might be easy to dismiss Miso as derivative, but I think it’s got a good chance of catching on (I’ve talked about Real-time watercooler moments and social tv before).

Whereas “Bob just checked in to North Acton station” is so what, “Bob just watched Madmen episode 4×10 can elicit real interest for a conversation – “Ooh what did you think of the bit where…?”

I suspect we’ll see a slew of other non-location check ins – sports games? fashions? video games? books? I can imagine “Dave just checked into The Girl Who Kicked the Hornet’s Nest” being a basis for a conversation.

One of my favourite NPD tricks is Break One Rule – take a successful formula and change one thing. I think Miso does this well.

When it’s easy even for non-techies like me to add social plug-ins to websites, we better get ready for an explosion of ‘Like’ buttons, activity streams and friend recommendations all over the web.

Google must be thinking very hard tonight.