Spotted on 37 Signals
actors advertising adverts adwords agencies apple authenticity awesome beatboxing bike brand extensions branding btl calendar calendars capital radio cars celebrity clients cloud coke collaboration comparative competition contrary conversations disruption facebook getting noticed google Guinness humour ipad iphone microsoft music my links pr social steve jobs talkability tools TV twitter viral
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talkable get noticed - surprise people be topical - things change fast be shareable - make spreading the word easy
likeable
