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swap your friends for a burger

January 9th, 2009 Leave a comment Go to comments

Contrary, social media savvy marketing from Burger King. De-friend 10 people on Facebook and get a Whopper

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  1. January 12th, 2009 at 08:58 | #1

    An impressive piece of guerilla marketing which has unimpressively only been made available to our transatlantic cousins – are us Brits not entitled to ‘bump for beef’???!!!

  2. Neil Cains
    January 19th, 2009 at 08:40 | #2

    Have you seen this? http://www.brandrepublic.com/News/874030/Facebook-blocks-Burger-Kings-ditch-10-friends-app/

    Facebook has removed the app citing a violation of its privacy policy.

    The Whopper Sacrifice website (http://www.whoppersacrifice.com/) now reads:
    “Whopper Sacrifice has been sacrificed.”

    What a great piece of PR for them!

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