Contrary, social media savvy marketing from Burger King. De-friend 10 people on Facebook and get a Whopper
An impressive piece of guerilla marketing which has unimpressively only been made available to our transatlantic cousins – are us Brits not entitled to ‘bump for beef’???!!!
Have you seen this? http://www.brandrepublic.com/News/874030/Facebook-blocks-Burger-Kings-ditch-10-friends-app/
Facebook has removed the app citing a violation of its privacy policy.
The Whopper Sacrifice website (http://www.whoppersacrifice.com/) now reads: “Whopper Sacrifice has been sacrificed.”
What a great piece of PR for them!
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An impressive piece of guerilla marketing which has unimpressively only been made available to our transatlantic cousins – are us Brits not entitled to ‘bump for beef’???!!!
Have you seen this? http://www.brandrepublic.com/News/874030/Facebook-blocks-Burger-Kings-ditch-10-friends-app/
Facebook has removed the app citing a violation of its privacy policy.
The Whopper Sacrifice website (http://www.whoppersacrifice.com/) now reads:
“Whopper Sacrifice has been sacrificed.”
What a great piece of PR for them!