New Spice

February 18th, 2010 carl Leave a comment Go to comments

LOLs all round for the Old Spice 2010 Super Bowl ad. Much kudos for the knowing, witty and likeable execution

And you gotta love that payoff.

Categories: advertising, humour, likeability Tags:

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Markets are conversations. To get famous or stay relevant in this participative era requires real-time brand management:

talkable

get noticed - surprise people

be topical - things change fast

be shareable - make spreading the word easy

likeable

humility - get off the stage and into the crowd

work hard to offer value - never 'exploit'

continuous improvement - test, learn, adapt

cslyons: @richardpbacon 2. (if on a mac) go to Apple, Systems Preferences, Sound and check output device. C.

If you've not tried Dropbox, you really should. It's awesome

talkable likeable