a2-movember9.preview
Categories:
actors advertising adverts adwords agencies apple authenticity awesome beatboxing bike brand extensions branding btl calendar calendars capital radio cars celebrity clients cloud coke collaboration comparative competition contrary conversations disruption facebook getting noticed google Guinness humour ipad iphone microsoft music my links pr social steve jobs talkability tools TV twitter viral
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Most read articles
- Apple – must-see talk by Steve Jobs on branding
- Guinness Screensaver – the early days of viral marketing
- How to get people to pay for content: make it easier
- If Carlsberg did action replays
- If you type “Google” into Google, you break the internet
- lastminute.com marketing – Squirrels, saunas and office flirts
- One line on the Sopranos (funny)
- The story behind Maybe it’s because I’m a Londoner
- Will people pay for content? Wrong question.
Why ‘talkable likeable’?
Markets are conversations. To get famous or stay relevant in this participative era requires real-time brand management:
talkable
likeable
Categories
- advertising
- ambient
- authenticity
- branding
- business development
- check-ins
- clear thinking
- conversation
- creativity
- crowdsourcing
- customer service
- data
- design
- disruption
- e-commerce
- ecommerce
- experience
- featured
- get famous
- getting it wrong
- humour
- invention
- likeability
- live
- location
- low cost marketing
- management
- mobile
- monetisation
- p2p
- pr
- Pricing
- product
- productivity
- shareability
- staying relevant
- strategy
- surprise
- talkability
- Uncategorized
- viral
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