Home > disruption, staying relevant > Microsoft’s creative destruction

Microsoft’s creative destruction

February 7th, 2010 carl Leave a comment Go to comments

This is a great insider’s-view article on how Microsoft lost its creative and innovative spark.

Internal competition is common at great companies. It can be wisely encouraged to force ideas to compete. The problem comes when the competition becomes uncontrolled and destructive. At Microsoft, it has created a dysfunctional corporate culture in which the big established groups are allowed to prey upon emerging teams, belittle their efforts, compete unfairly against them for resources, and over time hector them out of existence. It’s not an accident that almost all the executives in charge of Microsoft’s music, e-books, phone, online, search and tablet efforts over the past decade have left.

  1. No comments yet.
  1. No trackbacks yet.

Powered by WP Hashcash