It’s marketing Jim, but not as we know it

Home > humour, invention, likeability, low cost marketing, pr, surprise, talkability > It’s marketing Jim, but not as we know it

November 16th, 2009 carl Leave a comment Go to comments

Spotted in Soho, promoting the new Star Trek DVD – get yourself a Spock haircut

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Markets are conversations. To get famous or stay relevant in this participative era requires real-time brand management:

talkable

get noticed - surprise people

be topical - things change fast

be shareable - make spreading the word easy

likeable

humility - get off the stage and into the crowd

work hard to offer value - never 'exploit'

continuous improvement - test, learn, adapt

If you've not tried Dropbox, you really should. It's awesome

talkable likeable