iPhone monetisation map

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June 13th, 2009 carl Leave a comment Go to comments

The new 3.0 software brings new commercialisation options to the iPhone, and I’ve been thinking of a simple way to summarise them:

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Markets are conversations. To get famous or stay relevant in this participative era requires real-time brand management:

talkable

get noticed - surprise people

be topical - things change fast

be shareable - make spreading the word easy

likeable

humility - get off the stage and into the crowd

work hard to offer value - never 'exploit'

continuous improvement - test, learn, adapt

If you've not tried Dropbox, you really should. It's awesome

talkable likeable