I slate the iSlate
Rumours abound about the name for the (apparently) forthcoming Apple tablet. iSlate? iReview?
The romantic in me still thinks reclaiming Newton would be the daring move.
Categories: branding, product, surprise, talkability
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Why ‘talkable likeable’?
Markets are conversations. To get famous or stay relevant in this participative era requires real-time brand management:
talkable
likeable
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