Comments on: How to get people to pay for content: make it easier http://www.talkablelikeable.com/how-to-get-people-to-pay-for-content-make-it-easier/ Get famous, stay relevant Sun, 29 Aug 2010 07:23:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: The Guardian iPhone app – getting people to pay for content | talkable likeable http://www.talkablelikeable.com/how-to-get-people-to-pay-for-content-make-it-easier/comment-page-1/#comment-205 The Guardian iPhone app – getting people to pay for content | talkable likeable Sun, 13 Dec 2009 11:51:35 +0000 http://www.contrarymarketing.com/blog/?p=442#comment-205 [...] wrote a piece back in May saying that people would pay for content if it was made [...] [...] wrote a piece back in May saying that people would pay for content if it was made [...]

]]> By: Will people pay for content? Wrong question | talkable likeable http://www.talkablelikeable.com/how-to-get-people-to-pay-for-content-make-it-easier/comment-page-1/#comment-140 Will people pay for content? Wrong question | talkable likeable Wed, 21 Oct 2009 05:45:55 +0000 http://www.contrarymarketing.com/blog/?p=442#comment-140 [...] previously written about my view that people will pay for content if you make it easy. But if they won’t pay for [...] [...] previously written about my view that people will pay for content if you make it easy. But if they won’t pay for [...]

]]> By: Steve Andrews http://www.talkablelikeable.com/how-to-get-people-to-pay-for-content-make-it-easier/comment-page-1/#comment-32 Steve Andrews Tue, 26 May 2009 10:32:19 +0000 http://www.contrarymarketing.com/blog/?p=442#comment-32 Spot on observation about iTunes making online shopping so easy and fun. I regularly make a 99p purchase. Within seconds the purchase is done. It's instant gratification. My question. Why hasn't PayPal bridged this gap for other websites? Surely that would have been part of their mission? Now, far be it for me to question Mr Murdoch, but he's got a much harder job getting people to pay for content than Apple had getting people to pay for music. I'll always be able to get my news for free from the BBC or other newspapers. Why would I pay for it? My brand loyalty to The Times would need to be immense. With iTunes, it's not just the ease of their shopping experience. I want my music digitally... and I have unease at downloading it illegally. I practically have no choice. The same is not true for newspapers. Although clearly it is for niche publishers. I guess the porn industry is proof of that... people are already paying for content. The question is, will newspapers be able to differentiate themselves from all the free content enough to charge? Tough one that. Spot on observation about iTunes making online shopping so easy and fun. I regularly make a 99p purchase. Within seconds the purchase is done. It’s instant gratification.

My question. Why hasn’t PayPal bridged this gap for other websites? Surely that would have been part of their mission?

Now, far be it for me to question Mr Murdoch, but he’s got a much harder job getting people to pay for content than Apple had getting people to pay for music.

I’ll always be able to get my news for free from the BBC or other newspapers. Why would I pay for it? My brand loyalty to The Times would need to be immense.

With iTunes, it’s not just the ease of their shopping experience. I want my music digitally… and I have unease at downloading it illegally. I practically have no choice.

The same is not true for newspapers. Although clearly it is for niche publishers. I guess the porn industry is proof of that… people are already paying for content. The question is, will newspapers be able to differentiate themselves from all the free content enough to charge?
Tough one that.

]]> By: TheWayoftheWeb » More on business strategy in a networked world http://www.talkablelikeable.com/how-to-get-people-to-pay-for-content-make-it-easier/comment-page-1/#comment-30 TheWayoftheWeb » More on business strategy in a networked world Fri, 08 May 2009 15:04:49 +0000 http://www.contrarymarketing.com/blog/?p=442#comment-30 [...] my former boss at Bauer Media, Carl Lyons, wrote today ‘people will pay for digital content - if it’s easy enough‘. (Now I’ve left, I can say his blog is well worth reading, without sucking [...] [...] my former boss at Bauer Media, Carl Lyons, wrote today ‘people will pay for digital content – if it’s easy enough‘. (Now I’ve left, I can say his blog is well worth reading, without sucking [...]

]]>