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Why ‘talkable likeable’?
Markets are conversations. To get famous or stay relevant in this participative era requires real-time brand management:
talkable
likeable
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Branding (and Apple) in a nutshell. I just want to know if the pun was intentional?
not one unneccesary word.
There’s a longer version of this video available here http://bits.blogs.nytimes.com/2010/08/27/steve-jobs-circa-1997-reintroducing-apple/