talkable likeable

This is very funny and brilliant viral marketing for the Quiet Room.

I particularly enjoyed their concern that Hagrid is entering Santa’s reputational space.

Fun and very well-made Greenpeace video attacking VW, but the comments are mixed at best, with many commenters suggesting they picked the wrong target.

[edit] looks like George Lucas didn’t appreciate the copyright infringement!

Well this is audacious. Their explanation says it all

This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” We disagreed strongly, and wanted to create a video that encompasses the passion and energy we all feel is growing exponentially, in this great city.

Amazing story of how someone tracked down the thief of his laptop and posted its webcam pictures for everyone to see.

It’s fantastic publicity for the tracking software used, Hidden. Had this been a deliberate PR stunt, it would have been genius.

This collaboration between Google and Arcade Fire to show off HTML5 is amazing.

Be sure to choose your childhood postcode.

Bang on the money guerrilla marketing.

link via the next web

If Carlsberg are behind this, then full respect for speed and creativity.

If they didn’t, then credit is still due to them as a testamant to the power of their campaign idea

When it’s easy even for non-techies like me to add social plug-ins to websites, we better get ready for an explosion of ‘Like’ buttons, activity streams and friend recommendations all over the web.

Google must be thinking very hard tonight.

Punchy example of the power of facebook connect. Check it out

Quite rightly, forward-thinking brands are connecting with their audiences via facebook fan pages. It’s a readymade network of peer groups and allows saliency and reputation to be built. It’s a social database that can be accessed for commercial means – to announce a promotion, drive traffic to a site or augment another brand experience.

ITV’s X-Factor are doing this especially well. By crafting provocative, open-ended questions and posting them while the programme is on air, they are tapping into increasingly popular TV+laptop behaviour and creating real-time water cooler moments. I saw one thread about the twins have over 10,000 comments in it. That sort of engagement has never been possible until now.

Unlike email newsletters, publishing content onto fan pages can and should be done quite regularly – certainly at least once a day.

And this is where brands need to spot the danger. All new media bring new communication opportunities. You can speak to your fan base whenever you like. But just because you can doesn’t mean you should.

Just as no-one wants to receive too many (any?) emails from you, over-communicating on facebook risks flipping the consumer’s mindset from “I love your brand!” to “hmmm… stop talking all the time. You are so needy.”

Clinginess is the new spam