talkable likeable » monetisation http://www.talkablelikeable.com Get famous, stay relevant Wed, 08 Feb 2012 13:43:09 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Thank you Steve http://www.talkablelikeable.com/thank-you-steve/ http://www.talkablelikeable.com/thank-you-steve/#comments Thu, 06 Oct 2011 05:29:48 +0000 carl http://www.talkablelikeable.com/?p=1233

]]> http://www.talkablelikeable.com/thank-you-steve/feed/ 0 When the product being sold is… you http://www.talkablelikeable.com/when-the-product-being-sold-is-you/ http://www.talkablelikeable.com/when-the-product-being-sold-is-you/#comments Thu, 12 May 2011 11:11:42 +0000 carl http://www.talkablelikeable.com/?p=1162 This comment by a user of Metafilter commenting on commercially-led changes to Digg made me stop and think in its directness. It’s a great insight and updates “there’s no such thing as a free lunch” for the data era.

If you are not paying for it, you’re not the customer; you’re the product being sold

(via @robmanuel)

]]> http://www.talkablelikeable.com/when-the-product-being-sold-is-you/feed/ 1 A viable way to get rid of TV ads? http://www.talkablelikeable.com/a-viable-way-to-get-rid-of-tv-ads/ http://www.talkablelikeable.com/a-viable-way-to-get-rid-of-tv-ads/#comments Mon, 28 Feb 2011 07:44:37 +0000 carl http://www.talkablelikeable.com/?p=1147 People don’t like ads interrupting their viewing, and adverts that aren’t relevant to particular viewers (or skipped) don’t work.

Step forward MirriAd – a neat way of allowing product placement to be inserted post production.  Its effectiveness will all be down to execution, but it’s a very neat idea. Imagine being able to place ads into programmes tactically at a minute’s notice, or show ads for products a particular viewer has been researching online.

Check out the video demo.

]]> http://www.talkablelikeable.com/a-viable-way-to-get-rid-of-tv-ads/feed/ 0 A mad idea http://www.talkablelikeable.com/a-mad-idea/ http://www.talkablelikeable.com/a-mad-idea/#comments Wed, 27 Oct 2010 21:02:04 +0000 carl http://www.talkablelikeable.com/?p=1031 Nice transmedia support for Mad Men.

reissued by Grove Press after being out of print for 45 years

Via BoingBoing

]]> http://www.talkablelikeable.com/a-mad-idea/feed/ 0 Taking successful brands to new platforms http://www.talkablelikeable.com/taking-successful-brands-to-new-platforms/ http://www.talkablelikeable.com/taking-successful-brands-to-new-platforms/#comments Wed, 16 Dec 2009 21:41:20 +0000 carl http://www.talkablelikeable.com/?p=753 Shameless plug alert

I’m quite proud of these two iPhone app projects that I’ve been part of. So far they appear to be doing pretty well. I genuinely recommend them (click for iTunes links)

Picture 1

Picture 2

]]> http://www.talkablelikeable.com/taking-successful-brands-to-new-platforms/feed/ 0 The Guardian iPhone app – getting people to pay for content http://www.talkablelikeable.com/the-guardian-iphone-app-getting-people-to-pay-for-content/ http://www.talkablelikeable.com/the-guardian-iphone-app-getting-people-to-pay-for-content/#comments Sun, 13 Dec 2009 11:51:29 +0000 carl http://www.talkablelikeable.com/?p=748 I wrote a piece back in May saying that people would pay for content if it was made easy.

The Guardian have just launched their iPhone app – priced at £2.39. On first use it looks very slick and well thought through.

There’ll be plenty of people looking to see how this does, but to me it it feels like a far smarter option than paywalls.

Guardian iPhone app

]]> http://www.talkablelikeable.com/the-guardian-iphone-app-getting-people-to-pay-for-content/feed/ 0 How to get people to pay for content: make it easier http://www.talkablelikeable.com/how-to-get-people-to-pay-for-content-make-it-easier/ http://www.talkablelikeable.com/how-to-get-people-to-pay-for-content-make-it-easier/#comments Fri, 08 May 2009 05:00:32 +0000 carl http://www.contrarymarketing.com/blog/?p=442 The web is awash with reaction to Rupert Murdoch’s plans to charge for newspaper content online. Is he a rare voice of reason or does he just not get it?

I think people will pay for digital content – if it’s easy enough.

The problem with handing over £0.99 to read a newspaper online is not the price - it’s just too much hassle. You have to fill in your details, confirm your email address, enter your credit cards etc. Urgh. Simple micropayments have never been cracked on the web.

Apple have shown the way forward. No-one was buying digital music till they made it easy. No-one bought mobile apps till it became a breeze to do so. The sweet integration of device (iPhone), content (apps, music, tv) and store (iTunes) removes all the barriers. They’ve made it almost fun to spend.

When paying for good content on the web is this easy, people will do it.

picture-2

btw, would anyone have bought iFart on the web using a credit card?

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