Fun and very well-made Greenpeace video attacking VW, but the comments are mixed at best, with many commenters suggesting they picked the wrong target.
[edit] looks like George Lucas didn’t appreciate the copyright infringement!
Amazing story of how someone tracked down the thief of his laptop and posted its webcam pictures for everyone to see.
It’s fantastic publicity for the tracking software used, Hidden. Had this been a deliberate PR stunt, it would have been genius.
I know it’s clinical old CRM, but it still made me feel good that O2 sent me a surprise bar of chocolate
Bang on the money guerrilla marketing.
link via the next web
Spoofing ‘missing’ posters might be a touch questionable, but this ad for Twin Peaks certainly made me look twice
I’ve said before that it’s better to be brilliant than say you’re brilliant. Here’s a great way to showcase your coffee store by providing a beautifully shot ‘how to’ video. Much more powerful than an ad could ever be.
via boingboing
Lovely low-cost marketing for a hair loss product. From JWT in Hong Kong.
Opinion appears divided on this campaign for an anti-landmine organisation. Rip the sachet and red spills out of the leg.
I’m not usually a fan of shock tactics for charities and causes, but I think this is such an unexpected medium, and the experience so tangible, that it compels people to take notice and discuss it.
Spotted in Soho, promoting the new Star Trek DVD – get yourself a Spock haircut
Quite rightly, forward-thinking brands are connecting with their audiences via facebook fan pages. It’s a readymade network of peer groups and allows saliency and reputation to be built. It’s a social database that can be accessed for commercial means – to announce a promotion, drive traffic to a site or augment another brand experience.
ITV’s X-Factor are doing this especially well. By crafting provocative, open-ended questions and posting them while the programme is on air, they are tapping into increasingly popular TV+laptop behaviour and creating real-time water cooler moments. I saw one thread about the twins have over 10,000 comments in it. That sort of engagement has never been possible until now.
Unlike email newsletters, publishing content onto fan pages can and should be done quite regularly – certainly at least once a day.
And this is where brands need to spot the danger. All new media bring new communication opportunities. You can speak to your fan base whenever you like. But just because you can doesn’t mean you should.
Just as no-one wants to receive too many (any?) emails from you, over-communicating on facebook risks flipping the consumer’s mindset from “I love your brand!” to “hmmm… stop talking all the time. You are so needy.”
Clinginess is the new spam
