Bang on the money guerrilla marketing.
link via the next web
I’ve just uploaded these two collections of The Guardian‘s TV ads that cover the 80s and 90s. The first set pre-dated my time as Brand Manager, but I was responsible for the second reel.
The ‘points of view’ (skinhead) ad from the mid 1980s remains the most famous ad from any newspaper and often appears in those lists of top 100 ads. However, viewed as a collection, I think they show the evolution of the brand, becoming notably more sophisticated, entertaining and inventive.
It was a critical task to modernise the paper, shake off the beardy, worthy image and fight the price-cutting Times and the newly-launched Independent. Good marketing, editorial vision, investigative journalism and investment in the product itself combined to strengthen a much-loved media brand and give it a strong platform to compete in the digital era.
Like most people, I get much unsolicited email inviting me to a wide range of dreary sounding events, so it was a pleasant surprise to receive something that actually made me laugh.
Planet of the Apps is a great name for a conference. Getting noticed always matters
If Carlsberg are behind this, then full respect for speed and creativity.
If they didn’t, then credit is still due to them as a testamant to the power of their campaign idea
I’ve mentioned before a couple of examples where big companies have failed to understand internet culture and ended up paying the price.
Usually in these cases, there is a web-savvy way to deal with the wild west of social media, but in the case of the viciously satirical fake BP PR twitter account, I confess I’m at a loss what I’d do. Sample tweet:
We honestly didn’t think this was going to be a huge deal. No one cares when this happens in Nigeria
Not that I have any sympathy with BP over this, but if you were given the brief of responding to this (and assuming you’d accept the gig), what would you do??
Surely the most talkable Google Doodle for a while? A fully playable pacman, even with “Insert coin” button for two player mode!
I wrote last year about how staying likeable would help lessen worries about Google’s size and influence. After a year of fairly flat launches (Wave, Buzz), it’s good to see they’ve got their playfulness back (and some cool products too).
Meanwhile, facebook is the new 200lb gorilla that could do with a refresher in the importance of likeability. The current concerns about privacy seems to be getting real traction.
Fabulous.
What a brilliantly risque way to promote a restaurant specialising in business lunches – a tongue-in-cheek microsite that creates credible fake receipts to the value of the extravagant meal you’re trying to get away with expensing.
Now you can eat at Maloney & Porcelli as often as you like and never worry about your expense report raising any eyebrows
Thanks to b3ta for the link
LOLs all round for the Old Spice 2010 Super Bowl ad. Much kudos for the knowing, witty and likeable execution
And you gotta love that payoff.
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