talkable likeable

Some great examples of get-noticed thinking listed here

Fun and very well-made Greenpeace video attacking VW, but the comments are mixed at best, with many commenters suggesting they picked the wrong target.

[edit] looks like George Lucas didn’t appreciate the copyright infringement!

Via

Next day the posters appeared in due course, and the public were informed, in all the colours of the rainbow, and in letters afflicted with every possible variation of spinal deformity, how that Mr Johnson would have the honour of making his last appearance that evening, and how that an early application for places was requested, in consequence of the extraordinary overflow attendant on his performances,—it being a remarkable fact in theatrical history, but one long since established beyond dispute, that it is a hopeless endeavour to attract people to a theatre unless they can be first brought to believe that they will never get into it.

Nicholas Nickleby, p.378

All great ads have a clear insight and planning idea behind them. This french ad for Kronenbourg 1664 is all about slowing down with a beer, and the Motorhead execution is lovely.

I bet Grolsch wish they’d thought of it.

via Dangerous Minds

People don’t like ads interrupting their viewing, and adverts that aren’t relevant to particular viewers (or skipped) don’t work.

Step forward MirriAd – a neat way of allowing product placement to be inserted post production.  Its effectiveness will all be down to execution, but it’s a very neat idea. Imagine being able to place ads into programmes tactically at a minute’s notice, or show ads for products a particular viewer has been researching online.

Check out the video demo.

It’s funny because it’s true

/via @RobManuel

I wrote about Danny MacAskill and his amazing bike skills 18 months ago. At the time I speculated that had that video been an

“ad for a sports brand, or an energy drink, it would have been a worldwide smash”

Well, hey presto, he’s back. This time powered by Red Bull…

Fabulous campaign for Movember. See if you can guess the words before you open each pic.

Source: Ads of the world