Capturing attention
Googling for information on the (apparently fabulous) Bold Tendencies III exhibition in Peckham, I stumbled on the Londonist’s website.
All routine stuff, but note the polite, likeable way they sniffed that I’d arrived from search and tailored a friendly message inviting me to subscribe to or bookmark their site.
Nicely done with exactly the right balance of call-to-action v pushiness.
Categories: likeability, low cost marketing, surprise
