About
I’ve been in marketing since the early 90s and have been lucky enough to manage some fantastic brands including Guinness, the Guardian, lastminute.com, Capital Radio and toptable. I’ve been involved in digital since the early days and am still passionate about the opportunities it brings.
I believe that to get famous or stay relevant, brands have to engage with consumers on new terms – to get off the stage and into the crowd. There’s no hoodwinking people with weight of spend or bluster any more. One-way communication is history. Markets are conversations.
Success comes through being brave and savvy – doing things that are talkable and likeable.
The contents of this blog do not represent the opinions of my employers, past or present
